Not literally, obviously. That would be one strange publicity stunt, and would probably need a very large bed.
No, it appears that Valve and NVIDIA have partnered up and decided to treat NVIDIA card owners on Steam to a free copy of Portal: First Slice, which is apparently a special version of the hit game that has my ringtone on the end credits.
So what’s the big deal? Is it a good idea for developers to start fraternising with video card manufacturers? Making alliances left, right and centre? Mutually beneficial and completely harmless? Is there any way that such a partnership could go “a bit wrong” and end up screwing the gamers completely? The answer is Yes, massively.
The thing is that a developer should be interested in one thing: Making the game the best it can possibly be, or looking at it a tad more cynically, the most marketable it can possibly be, though one would hope these two interests tend to have some overlap.
This doesn’t just mean having the best graphics or the best gameplay, the coolest premise or film license, but also the integrity of the developers (or the publisher pulling the marionette strings) to make their game the most enjoyable and worthwhile experience possible for those that forked out the cash for it.
While publishers may have more of a focus on making money and establishing brands, most actual development studios worth their salt (and a lot that are not, I imagine) want to get a reputation of making great games. They want their games to be revered on the internet, enjoyed by all. Sure, they want to reap the financial rewards, pay their staff, and buy new cars–who wouldn’t? But the desire to make something good should be the driving force behind all creative works, not the monetary profit from doing so.
That is why making such clandestine defensive pacts with hardware manufacturers or operating system developers is not in the best interests of any creative vision, or desire to bring enjoyment to others from your work.
Am I accusing Valve of selling Portal down the river? Well no, not yet.
But this is not a “Far Cry” from another company’s apparent dubious conduct in the past. A game with astounding graphics for the time, CryTek’s shooter was used as a vehicle for AMD to try and promote their 64bit processors, promising “bigger textures” and “amazing new levels” that rubbishy 32bit processors just couldn’t handle. A special patch for the game was released by CryTek to exploit the amazing new AMD processors capabilities.
Of course it was complete hogwash, and just a marketing ploy to convince a 32bit world that it needed 64bits in its processors, when in reality it didn’t quite yet.
The fact that CryTek made this custom content for AMD to help them promote their processors under the illusion that it would make that profound a difference, where in fact it could have likely been developed for 32bit processors with little to no difference in frame-rate or visual quality, brought CryTek’s motives into question in some circles on the net.
Years later and it happened again. Their new shooter, Crysis, again taking PC graphics to a new level of “5 frames a second on a top of the range PC” amazingness, wowed gamers with its amazing graphics.
Now we have DirectX 10, which only runs on Vista. DirectX 10 is supported fully in Crysis, and with it they have been able to do wondrous things that they just couldn’t do at ALL on DirectX 9!
Can we see where this is going at all?
Yes, only a few days after the demo was released, people on The Internets managed to edit the configuration files to unlock the DX10 exclusive “very high” graphics setting on DX9!
Yes, CryTek had apparently locked out the “very high” graphics setting artificially, to make their own game look worse on XP than on Vista, to help promote Vista and DirectX 10!
That’s like Peter Jackson making the Orcs look a bit crap and unrealistic unless you’re watching Lord of the Rings on a Toshiba HD telly! Not on at all.
We don’t really know for sure if these decisions were made by the publisher of CryTek, but as far as we can tell, apart from some strategic partnerships, CryTek is not actually owned by any parent publisher, and so you’d expect with such a high profile title they wouldn’t have been under the thumb on this one.
So all things considered, when studio head Cevat Yerli said the following to Gamespot:
I would recommend gamers run 64-bit only under very high configurations.
Did he have CryTek’s creative vision and the fans of their games best interests at heart?
So the moral of this story? Game developers focus on one thing: Making your game as good as possible. Don’t make alliances which will compromise your game, as it’ll just end up blowing up in your face and making you look like you’re trying to rip off your customers whether you are or not.
And to the gamers: Be wary if Valve games suddenly start to have better graphics on NVIDIA cards than on ATI cards.
Or am I just a cynic?